ViniVerso – Corno di Rosazzo (UD)

ViniVerso is a winemaker collaboration in Friuli’s Colli Orientali, spearheaded by Mario Zanusso of Az. Agr. i Clivi of Corno di Rosazzo. Fellow growers around the winery began to notice i Clivi’s commercial success and eventually turned to Mario when domestic and export markets began to collapse during the pandemic. His solution was to create the ViniVerso label which unites the production of several small, organic growers, offering built-in demand as a result of i Clivi’s reputation for quality.

Unlike i Clivi’s steep slopes which require hand harvesting and manual vineyard work, ViniVerso’s sites enjoy the advantage of being flatter and much less labor intensive. Through this efficiency, ViniVerso produces high-quality wines despite rising production costs and an unfavorable labor market. Mario’s export market savvy and keen eye for labels certainly don’t hurt the equation either. The labels’ charming, stenciled creatures at once depict the region’s local fauna while hinting at Zanusso’s appreciation for renowned, British street artist, Banksy. Today, ViniVerso’s growers are thriving, and hope to expand their offering in near future. Each wine offers a glimpse into Friuli’s picturesque countryside while delivering sustainability and value. Cin cin!